Problems with SEO
SEO, as well as with any digital marketing has certain pitfalls. It’s far too easy for an agency to promise you SEO services, take your money on monthly billing and do absolutely nothing. “It will take at least 3 months to see any results.” “It’s a long process, it takes patience.” Sure they only charge you $200 a month and that’s a steal! but 6 months later when you realize all they have done is take your money, you are out $1,200, behind on your SEO by now 9 months and at best they have done nothing. At worse, they have damaged your rankings, performed a bunch of shading backlink stuffing or used some tacky AI tools that have gotten your page flagged by google search bots.
This is just one of many reasons why it is important to hire a respected digital marketing agency. one that is willing to put their money where their mouth is.
Concerns to look out for when choosing an SEO Agency:
Not found easily on google: I know, it’s ironic but this agency is asking you to trust your website, your brand, your business, to them, to get you easily found on google. How well did they do with their own brand?
Poor English: “Good day sirs, Our most important offer to your business success, get you ranked on google first page. We are anxiously awaiting your valuable response” In a world where language optimization is so incredibly important, do you want to trust your brand’s fate to someone unable to speak or communicate in the same language as the bots responsible to rank your page?
Magic Results: While SEO seems like some kind of black magic voodoo, it actually isn’t. someone offering to vaguely get your page to the top of google, is likely selling a scam. at best, they are employing the kind of tactics that usually result in getting your page flagged. Are you willing to take this type of risk with your brand?
Doesn’t understand your business: This is a personal one for me but when someone reaches out to me and they seem completely tone deaf to my business and my needs, I find this off putting. I don’t want to trust you to market my business if you don’t understand it.
Stay tuned for “What to Look For when hiring an SEO Agency”